25M+ people tried plant-based this past January
Start planning for 2026 now
January is peak season for plant-based brands. Use this moment to launch products, drive sales, and connect with shoppers seeking better options.
With Social Nature, you get access to 1M+ engaged shoppers, collect authentic reviews, and turn trial into repeat sales - all during the Veganuary peak.
Brands see 2x ROAS with guaranteed new customers, syndicated reviews, shopper surveys of up to 10 questions, and custom insights.
PBFA members receive an exclusive discount of $1,500 off packages. Offer ends November 30, 2025.
Claim Your Discount
Grow your CPG brand with an all-in-one shopper marketing solution
Trusted by better-for-you brands like
Social Nature specializes in connecting CPG brands with qualified shoppers, helping over 600 brands turn online interest into in-store sales.
From new launches to long-term growth, our platform is built to help you achieve your goals.
Key benefits:
🚀 Drive velocity and repeat purchases at key retailers
🎯 Support new product launches and retail listings with advanced geo-targeting
🛍️ Access to an exclusive audience of 1M+ pre-qualified, engaged shoppers
💵 Process rebates across your marketing channels for your existing audiences or new ad spends
📊 Collect real-time insights on products through reviews and surveys
🗨️ Syndicate reviews across your e-commerce channels, including your website and online retailers
1
Launch Your Campaign
Work with our team to define your goals, select your audience, and design your custom campaign.
2
Engage Our Community
Our engaged shoppers will discover your product through our platform and share their authentic feedback.
3
Measure Success
Collect real-time reviews, shopper insights, and sales data to measure your ROI and plan your next move.
12,500
community members engaged on offer with 6,904 total redemptions in-store
52%
conversion rate on initial offer
12%
of consumers already bought again
73%
repeat purchase intent
NotCo partnered with Social Nature to launch their Plant-Based Chicken Patties at Sprouts, aiming to drive trial, boost velocity, and generate authentic consumer reviews without a DTC channel. By tapping into Social Nature’s community of 1M+ better-for-you shoppers, NotCo moved units in-store, collected authentic reviews syndicated across retailer sites, and gathered valuable pre- and post-trial insights to inform marketing and product strategy. The campaign contributed to a 15% increase in velocity, strengthened brand awareness, and equipped NotCo’s team with data and content to support ongoing retail growth.
6,620
Social Nature community members engaged on offer
89%
shoppers introduced to NotCo for the first time
5,312
reviews collected for syndication with an average 4.5/5 star rating
47%
shoppers repurchased NotCo after the initial free trial
"Partnering with Social Nature supported NotChicken product velocity at Sprouts and generated glowing reviews of NotChicken to syndicate to the NotCo website."
- Theo Rosenstein, Marketing Manager - Culture & Partnerships at NotCo
Sweet Nothings' campaign results
